Bluberi Gaming Technologies came to us to help activate a new project launch the NOVUS Series with an updated brand identity and the unification of their product lines.  This included an updated logo and animation, business collateral, and trade show graphic. The objectives were to differentiate the company against a strong competitive market as a technological leader and a true innovator.


Our opinion was to leverage the designs of the new gaming cabinets that were being launched the following quarter and their existing market research as well as client intakes to eclipse the competition and make a splash at the Las Vegas trade show G2E.   The logo idea as a play on their name, as a super high-tech blueberry within a universe of very normal and typical blueberries.  This concept started a storyboard that we created a hero logo animation from. All the other elements stemmed from that.




Blueberi is backed by more than 25 years of experience in the gaming industry.  Having a long history of developing high-performance products, paired with exceptional customer service. With an ever-expanding footprint in the gaming industry, Bluberi has deployed games and forged business partnerships in casinos across the U.S. and in the Caribbean.

But the Bluberi experience goes beyond the products.  Bluberi can design custom solutions that perfectly fit the experience casinos like to create. It’s this approach that will differentiate Bluberi from the competition for today and tomorrow.

This is why we created the tagline Gaming Built Around You.




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