The new campaign: Let your legend begin

Storytelling is in the Hawaiian tradition as much as it is part of the Disney DNA, and we are also continually writing our own family story. In every Disney story, Hawaiian story, and personal family story people learn lessons and are the heroes of their lives. Aulani Resort is no different.

The memories you make at Aulani feel like they can be legends of their own. They belong to you but are made possible by the uniqueness of this place and the transforming experiences you have.

In this campaign, we use tales of Hawaiian lore to describe specific family trips to Aulani Resort. Each story comes with its own lessons, discoveries, and adventures—experiences as legendary as a trip to Aulani Resort itself.